Understanding your objectives for a website is key whether its to generate sales, aid customer service, to reinforce your brand or provide information - defining this steers the project.
Effective communication starts with planning and defining your audience. Each user group needs to be analysed to determine their interests, relevant content, suitable messaging and their goals.
We kick off projects with a workshop where a typical agenda includes defining the users personas, reviewing the existing site, looking at the system architecture and content, agreeing on the website technical functions, understanding your design preferences and looking at any competitors to see what we can learn.
When setting up the project we review the content creation and work with you to put a schedule in place for delivery. This is key to the design process as well as we need to evaluate the type and volume of content in order to design effectively.